Social Media Animation

Sahale Snacks

A challenge I've commonly faced as a designer is learning to use a limited amount of assets to create a final product. For example, the following series was created using only packaging photography. My team and I knew we wanted to do an animation of some sort, but had to brainstorm to get to the final piece. We decided on a type-based animation that would fill the outline of the product and then fade to the actual packaging. This piece prodvided both a typographic and animation challenge, but once we got the first one down, the rest of the series followed easily.